Try more smiles? Amazon is introducing a quirky mix of new slogans on Prime delivery trucks

An Amazon Prime delivery truck parked close to the corporate’s Seattle headquarters has a new slogan referring to the car’s contents. (Geekwire Picture / Kurt Schlosser)

Amazon is launching a assortment of catchy new slogans on its Prime Vans, which might be in its fleet of blue automobiles.

GeekWire noticed a number of pickup trucks in downtown Seattle with at the least a few completely different messages on the aspect and again, together with “Warning: Contents May Cause Happiness” and “That Thing You Wanted?” This is appropriate. In. Right here.”

The Amazon and Prime Smile logos are nonetheless on the van, however they have been scaled down from earlier iterations.

A spokesperson for the corporate confirmed that the branding marketing campaign started on February 1 and that more vans and slogans could be seen throughout the US within the coming months. Not realizing what some of the opposite messages could be saying, the spokesperson stated the marketing campaign could be unique to Vans for now and wouldn’t occur on the field or wherever else.

An Amazon Prime delivery truck in downtown Seattle with a new model message. (Geekwire Picture/Kurt Schlosser) (Geekwire Picture/Kurt Schlosser)

Earlier branding on Amazon vans, together with the corporate’s new Rivian electrical van, has featured a a lot bigger Prime and Smile emblem on the perimeters of the automobiles. Massive trucks, reminiscent of B. The 18-wheelers usually had a slogan on the again that learn, “There’s more to Prime. One more truck.”

Amazon’s delivery fleet is nonetheless primarily gas-powered, however Rivian electrical vans are popping up in US cities. The distinctive form of these vans makes them arduous to overlook, and one driver informed Geekwire final fall that “it’s like driving a spaceship.”

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The glowing headlights of the van and a purple taillight across the rear door of the car actually convey a spaceship vibe.

An Amazon Electrical Van by Rivian. (Geekwire File Picture / Kurt Schlosser)

Amazon’s delivery charges have skyrocketed in recent times as the corporate seeks to hurry up delivery with its push for one-day delivery. The corporate is now additionally grappling with elevated transportation and gasoline prices. Within the fourth quarter, Amazon spent $24.7 billion on delivery, a 4% enhance yr over yr.

Amazon stated in its fourth-quarter earnings launch that it made same-day delivery “even faster” in main US metros like Los Angeles, San Francisco, Phoenix, Sacramento and Portland, Ore.

Final August, the corporate launched figures exhibiting the expansion of its Delivery Service Companions program, exhibiting that 3,000 unbiased firms now ship more than 10 million packages a day for Amazon, make use of 275,000 individuals and final yr. That is $26 billion in mixed gross sales over the 4 years. ,

Earlier branding on Amazon Prime Vans. (Geekwire File Picture/Kurt Schlosser) A semi truck with the Prime emblem and a well-known slogan, as seen on I-90 east of Seattle. (Geekwire File Picture / Kurt Schlosser)


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